• “Where Real Life Meets Real Strength”

Mission Statement:

At Fit Travelers, we help everyday people and weekend warrior lifters become stronger, more confident, and more resilient — no matter where life takes them. Founded by fitness coach, husband, and father Brock Matheason, Fit Travelers was built for real people with real schedules. Whether you’re a parent, a busy professional, or an athlete looking to compete, our coaching adapts to your lifestyle — not the other way around. With practical programming, authentic support, and a no-BS mindset, we train for life, for performance, and for the stage.

Who and what is Fit Travelers?

Meet Brock Matheason

Founder of Fit Travelers | Certified Fitness Coach

Hi, I'm Brock—fitness coach, proud family man, and the founder of Fit Travelers.

I live in Iowa City but grew up in a small town in northwestern Iowa, where my passion for fitness began long before I was even a teenager. I was first introduced to strength training by my late stepfather, who taught me the fundamentals of lifting and instilled in me the values of discipline, consistency, and purpose. Some of my most meaningful memories come from those early workout sessions with him—just the two of us in the garage or a local gym, working through reps and bonding over a shared focus.

When he passed away unexpectedly in 2009, it hit me hard. I was still young, and losing someone who had been such a guiding presence in my life left a lasting void. In the months that followed, I turned to fitness not just as a coping mechanism, but as a way to honor him. Every workout became a tribute. The effort, the sweat, the growth—it all became a way to stay connected to his influence and carry forward what he taught me. That loss shaped the person and coach I’ve become. It gave me purpose and a deeper appreciation for the impact that movement, mindset, and mentorship can have on someone’s life.

With over 15 years of experience in weight training and a strong foundation in corrective exercise, I’ve made it my mission to help others feel stronger, move better, and live healthier lives—regardless of where they’re starting from. I believe that fitness should be accessible, affordable, and realistic for everyday people—not just elite athletes or gym regulars.

That belief led to the creation of Fit Travelers—a coaching approach built for the everyday individual, the weekend warrior, and the person who just wants to feel good in their own body. Whether you're lifting after work, squeezing in a session between responsibilities, or trying to build a consistent routine, I’ll meet you where you are with personalized, sustainable programs that fit your life—not the other way around.

But here’s the most important part: Fit Travelers isn’t about me—it’s about you. Your goals. Your growth. Your journey. I'm here to guide, support, and challenge you as you become the strongest, healthiest version of yourself.

Fitness changed my life—and I’m here to help it change yours.

Let’s build something great—together.