• “Where Real Life Meets Real Strength”

Mission Statement:


"At Fit Travelers, we empower everyday people and weekend warriors in Iowa City and beyond to build lasting strength, confidence, and resilience—wherever life takes them. Founded by personal trainer, husband, and father Brock Matheason, Fit Travelers was built for real people with real schedules. Whether you’re a parent balancing family life, a busy professional short on time, or an athlete preparing to compete, our personal training and online coaching adapt to your lifestyle—not the other way around. With expert programming, corrective exercise, and a no-nonsense approach, we provide fitness solutions that help you train for life, perform at your best, and reach your goals with confidence."

Who and what is Fit Travelers?

Meet Brock Matheason

Founder of Fit Travelers | Certified Fitness Coach

Hi, I’m Brock—fitness coach and the founder of Fit Travelers in Iowa City. My passion for fitness started young, growing up in a small town in northwestern Iowa. I was first introduced to strength training by my late stepfather, who not only taught me the fundamentals of lifting but also instilled the values of discipline, consistency, and purpose. Some of my most meaningful memories come from those early garage and gym sessions—just the two of us, pushing through reps and building a bond through hard work.

When he passed away unexpectedly in 2009, I was still young and deeply impacted by the loss. Fitness became more than a hobby—it became my outlet, my therapy, and my way of honoring his memory. Every workout was a tribute, a way to carry his influence forward. That experience shaped who I am as a person and as a coach. It gave me purpose, resilience, and a deep belief in the power of movement, mindset, and mentorship.

Today, with over two decades of weight training experience and a strong background in corrective exercise, I’ve dedicated my life to helping others feel stronger, move better, and live healthier. My mission is simple: to make fitness accessible, affordable, and sustainable for everyday people—not just elite athletes or gym regulars.

That’s why I created Fit Travelers: a coaching approach built for busy parents, professionals, and weekend warriors who want real results without sacrificing their lifestyle. Whether you’re looking for in-person personal training in Iowa City or flexible online coaching, I’ll meet you where you are with personalized, no-nonsense programs that work with your schedule—not against it.

But here’s what matters most: Fit Travelers isn’t about me—it’s about you. Your goals. Your growth. Your journey. My role is to guide, support, and challenge you as you become the strongest, healthiest version of yourself.

Fitness changed my life. Now, I’m here to help it change yours.

Let’s build something great—together.